These are the results of my questionnaire, the results of this research will help me determine the sort of product i will plan and therefore create. Some of the questions featured in the original questionnaire i have not summarized the results of because i felt they were not important.
Questionnaire:
Do you feel a music video should have a message?
Yes No
Why?
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75% = Yes, the people i asked believed that in order for a music video to create an impact on the industry it would be a good idea to have a message. A lot of songs become famous because of the associations with a charity resulting in the target audience being attracted to the product. I want my video to have an message to challenge stereotypes and push the boundaries.
What do you think makes a memorable music video and why?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
60% = Thought that in order to create a memorable video you need to push the limits or do something unexpected. Many videos become hits because they do something unusual or feature something that is current or relevant to the specific time, for example music video have started using dialogue at the beginning and end of the video making it into a short film, also some films break up the video with brief dialogue between characters such as "Telephone" by Lady Gaga.
40% = The rest of the people i asked said that in order to make a memorable video you need to break the conventions set by other music videos. I feel my video does just that and therefore will be a breathe of fresh air in the industry.
Do you prefer a Linear or Non-Linear narrative?
Linear Non-Linear
Why?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
100% = All of the people i asked agreed that a Linear narrative is better than a non-linear. The reason being was that when they watch a video they want it to be quick to access/understand rather than working out whats going on. My video will be in time order (linear) and will have a clear story line so it is easily accessible for the viewer.
Should a music video relate to or represent the lyrics in the song?
Yes No Does Not Affect Me
Why?
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………...
100% = All of the people i asked agreed that the music video should represent the lyrics in the song because it wouldn't make sense and would put emphasis on the meaning/message. The lyrics of the song i will use will be represented in the music video by using Mis en Scene, Editing and Camera Shots to the best of my ability.
What do you expect to see when you watch a music video?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Those i asked expect to see things like a decent story line (mentioned above as well), the artist featured, narrative, people the song relates to, C.G.I (depending on genre) and set that matches the mood of the song etc. All of the above will be taken into account by myself and will feature in my product. I do not think i will have C.G.I as the specific genre i am focusing on does not require it and also i do not have the facilities.
Would a magazine advert interest you in watching a music video and why?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
60% = Agreed that a magazine advert would influence them to look into the product because being able to see reviews from other people would make them want to watch it. I will be designing a magazine advert for my music video released onto CD. I will compile another questionnaire to find out what my audience would want.
40% = The rest of the people either didn't read magazines so would not be interested in a magazine advert and also some said that once they saw the advert they would forget about as it would not leave a lasting impression.
Do you think it’s important that an audience can relate to a music video? (Explain)
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
90% = Most people thought that the audience should be able to relate to the video as it will then make the audience feel it includes them rather than just being a product released to make money and therefore making it more memorable.
10% = Some people said that if the video contains a large amount of eye catching effects or dancing etc then people might not need to relate to it.
What things, if any do you dislike about music videos and would change? (Explain)
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Many people said they disliked how some videos have long intros as they just want the music to start so they can get into the song quicker. A lot of people said that they would get rid of the sexual stereotype of women making them more than just an object. With my video i will break the formed stereotypes that are recognized by audiences.
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