My media product uses some conventions recognized in music videos including a digi pack and magazine advert that does the same. With my main media piece I have tried to challenge stereotypes, mostly that of women. My male is protagonist is shown following the "girl" so she has control over the situation as the male character does not know where he is being led or where he will end up. This role reversal and exchange of dominance is not a conventional idea that is used in many music video, usually the man is shown to be in control and the figure of authority. My female character is not in skimpy, revealing clothing. Instead she is wearing a elegant, flowing dress which enhances the beauty of the character but not in a seedy way. The subject matter is a lot deeper than most music videos around at the moment making it unpredictable and stand out. The audience I am aiming for understands the type of outcome and reaction I want from my music video. Also my videos message has an underlying dark message to it but instead of using shots that would be stereo-typically expected in a dark themed song i have instead decided to contrast the dark message with light and natural scenes.
The genre I chose has recently grown in popularity in the music charts and are known for their powerful messages and realistic music video which are now being backed up with catchy beats and unique lyrics meaning that the message is listened to and not just thrown onto the back burner. Songs from the same or similar genre of that I chose are either one extreme or the other, containing strong dark messages.
For example “The A Team” by Ed Sheeran.
This video explores the down fall of a girl who resorts to prostitution and drug use. As you can see the theme of the songs is reflected in the video, including dark lighting and scene of emotional content. On the other hand the song could have a happy/light hearted message behind the song such as “bubbly” by Colbie Caillat.
The title of the song straight away gives the audience an idea about the type of atmosphere the video is going to create. As you can see the shots are a lot brighter and crisp compared to the video above. In my video i have tried to incorporate a dark message but include bright shots to contrast with each other.
Generally women in music videos are portrayed as week and dominated by the opposite sex. This portrayal is normally in genres such as hip hop and r&b as the theme of those types of songs are usually focused around sex.
One example of this is the video “Bedrock” by Lil Wayne.
This is a typical still image from a hip hop music video. This specific image shows a large group of good looking women surrounding one man (the artist). The fact there is so many of them makes individuality non-existent, resulting in the women becoming objects or something to represent status rather than a person.
In my music video there is only one female character. This allows the audience to learn about the character and develop understanding as the male protagonist gains understanding. She is not shown wearing revealing clothing, instead she wears a white dress which shows her innocence and purity. Instead of her not having a purpose without the male being there this is turned on its head, and in a way the male character would have no purpose if the female wasn't there.
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