Final Product- Video:

Evaluation: How did you use media technologies in the construction and research, planning and evaluation?

Throughout my work i have used a variety of technologies to produce a pleasing outcome. Some of the technologies i have used were already familiar to me but others i had to get to grips with.

Firstly i had to learn how to use the online blog called blogger in order to display my research,planning, evaluation and construction of all my media products. Blogger works by uploading a series of posts able to display text, images and videos. The fact that i quickly learned how to use Blogger shows my ability to pick up skills quickly and efficiently.

During the planning stage of my work i used a camera to take pictures of things that inspired me as well as a video camera to film my actually footage. Being able to capture the images allowed me to look back on the stimuli and come up with ideas in brainstorms and mood boards. In corporation with my own images i used the internet and search engines such as Google and Yahoo to find images and videos that i could gain inspiration from and that which reflected similar messages and thoughts that i had about my products. I used YouTube to view existing media texts which were from the same genre as i was planning to make my music video.

To edit my main product i used i Movie. i Movie is available on the mac which i previously used in my other work. I find that this particular editing program is very simple to use and easily to learn which enabled to complete the editing of my video quickly and efficiently. One particular aspect of this work which i didn't have to deal with before was that of lip syncing. Although i did not feature as much as i wanted i still had to match up the music and the mouth movement so it looked correct. i Movie allowed me to edit the brightness and contrast of my various clips as well has trip/crop them down to fit in with the timing of the song used.

To create my Digi pack and poster i used Photoshop which i had to learn how to use as i had never used it before. I found Photoshop difficult to get to grips with but with a helping hand a managed to learn a lot about it and about the various tools and what they do. I am really pleased about the final results of my ancillary products, perhaps even more than my final product as they look very professional in my own opinion. Some of the tools i used included the text tool, brightness and contrast tool, bevel and emboss, blur, clone stamp tool and magic select tool just to name a few. 

Evaluation: What have you learned from your audience feedback?

Through analysing my audience feedback i have had mainly postitive comments. I feel i managed to develop products wich appealed to my target audience.

My audience said that they really liked the fresh and clean setting used in my music video which suited the song and lyrics. They could see that i had tried really hard to reflect the thoughts and feelings of the song although sometimes the lack of quality in the camera i used showed through occassional.

The audience felt that the choice of theme for my music video suited the song that i chose but found it difficult to fully understand what the story was to start with. They clearly could see that i had thought in detail what shots would work with each specific part of the song/video and which shots would work well.

The age group that found it more interesting was around the of 16-18. I think this is because at that age you have a better understanding of the message i was trying to make aware and in order to keep the younger age group i would of probably had to of made it less deep/complicated for them to fully appreciate the product.

My album cover and adverts reception came across as a lot more appreciated by all age groups as it was "different". They really liked the use of the bold frame but thought that it could of been made to look more real. All the comments on my poster were positive saying that it was "bold and clear to read", i agree with this as my poster is probably my favourite aspect of all my products as in my opinion looks the most professional.

Evaluation: How effective is the combination of your main product and ancillary texts?

The combination of my main product and ancillary products i feel has worked really well. When designing all of my products i took into account how they would integrate into the mainstream music industry but still keeping an edgy and mysterious feel to my main and ancillary products, my main product especially. I have kept the same theme flowing through all my products giving me a focus but still allowing me creative freedom with a broad range of stimuli which my subject matter provides. 

Knowing the lyrics of the song i chose are centered around the natural world and angels. When compiling my album cover for example i wanted to reflect the message of the lyrics but without making it gimmicky. The image i used of the artist standing, looking out onto a field was originally not going to be my final album cover but whilst playing around with my various images i realized that my eventual final image represented the song in a better light. I edited the brightness and contrast of the image to make the field look as if the heavens had opened and he had succumb to the light which ties in with the angel theme. All of my products features the artist so an audience can recognize and therefore purchase the product. 

My album cover is in my opinion a very unique design with the photo frame border around the main image and text. I made the frame bold which allows me to use softer colors in the main image. This is similar to my poster but instead i made the background black and white to make the image of the album stand out and make more of an impact when looking at it because after all its the album that the advert is trying to publicized.  

Evaluation: In what way does your media product use, develop or challenge forms and conventions of real music products

My media product uses some conventions recognized in music videos including a digi pack and magazine advert that does the same. With my main media piece I have tried to challenge stereotypes, mostly that of women. My male is protagonist is shown following the "girl" so she has control over the situation as the male character does not know where he is being led or where he will end up. This role reversal and exchange of dominance is not a conventional idea that is used in many music video, usually the man is shown to be in control and the figure of authority. My female character is not in skimpy, revealing clothing. Instead she is wearing a elegant, flowing dress which enhances the beauty of the character but not in a seedy way. The subject matter is a lot deeper than most music videos around at the moment making it unpredictable and stand out. The audience I am aiming for understands the type of outcome and reaction I want from my music video. Also my videos message has an underlying dark message to it but instead of using shots that would be stereo-typically expected in a dark themed song i have instead decided to contrast the dark message with light and natural scenes. 

The genre I chose has recently grown in popularity in the music charts and are known for their powerful messages and realistic music video which are now being backed up with catchy beats and unique lyrics meaning that the message is listened to and not just thrown onto the back burner. Songs from the same or similar genre of that I chose are either one extreme or the other, containing strong dark messages. 

For example “The A Team” by Ed Sheeran.

This video explores the down fall of a girl who resorts to prostitution and drug use. As you can see the theme of the songs is reflected in the video, including dark lighting and scene of emotional content. On the other hand the song could have a happy/light hearted message behind the song such as “bubbly” by Colbie Caillat.

The title of the song straight away gives the audience an idea about the type of atmosphere the video is going to create. As you can see the shots are a lot brighter and crisp compared to the video above. In my video i have tried to incorporate a dark message but include bright shots to contrast with each other.

Generally women in music videos are portrayed as week and dominated by the opposite sex. This portrayal is normally in genres such as hip hop and r&b as the theme of those types of songs are usually focused around sex. 

One example of this is the video “Bedrock” by Lil Wayne.

This is a typical still image from a hip hop music video. This specific image shows a large group of good looking women surrounding one man (the artist). The fact there is so many of them makes individuality non-existent, resulting in the women becoming objects or something to represent status rather than a person.

In my music video there is only one female character. This allows the audience to learn about the character and develop understanding as the male protagonist gains understanding. She is not shown wearing revealing clothing, instead she wears a white dress which shows her innocence and purity. Instead of her not having a purpose without the male being there this is turned on its head, and in a way the male character would have no purpose if the female wasn't there.

My Poster!!

This is my final idea for my artist poster!

Image:

The image i have used is set in a field. I decided to make it black and white as it remains bold but allows the other elements such as text and album image to remain prominent. The artist is positioned to the right hand side which i think works really well as it allows space to put the text and image on the left hand side. The artist is fashionably dressed which will make an audience appeal to him because he is well presented. I set it in a field cause the album has a natural theme that i have carried through the ancillary product so it works well with that.

Color & Text:

The main image is black and white as i stated above and which is obvious from the image. The main text is a terquoise color which stands out nicely against the background image. The rest of the text is black and bold which is very prominent. On the main title i added bevel and drop shadow which are effects on Photoshop. Bevel and drop shadow both to similar effects, bevel give the actual letters a rounded 3D effect and drop shadow gives the text a shadow to make it look 3D against the background. The bold colors of the album image stand out well against the black & white image, so therefore will be eye catching.

Initial Ideas (Poster):

These are my drafted initial ideas for my artist poster. I have included annotation to highlight the main areas of interest featured in each design.

My Album:

My Album Cover!!!

Image:

The image shows the artist looking over an empty field, with white light about to conssume him. I brightened the image to make the light in the background stand out more, i feel the use of natural light coinsides well with the title of the album "Illuminations". The position the artist is in standing in is very open as if he has sercomed to the light. I created a wood frame around the image using photoshop, the dark colour contrast with the bright light and shows the darker side to the album/songs. On the frame i tried to create a wood effect to make it more realistic.

Text:

The artist name i made to look 3D by giving it shadow and a bevel on photoshop, the font is of a medium size and overlaps with the wooden frame. The white colours stands out against the dark frame. For the album title i used a different font which is more ittalic and flowing. This text is also white which staands out. I used the word "Illuminations" as a title because it is a bold statement and will be remembered.

Booklet Insert 1:

Page 2:

Image, colour and text:

This is one of the pages from my digipack, showing a section of the tracklisting. I wanted to use three different fonts so they stand out. I used a old fashioned font for the numbering of the tracks and made it bigger than the other writing. The song titles are in itallic, which i think looks ellagant and flowing. The other text i have included is stuff such as the vocalist, drummers, producers etc. The backing graphic for the pages i decided i wanted to make it something that would stand out behind the other elements of the page. The design is very creative and abstract, incorporating different shapes and strokes to emphasize the creativity of the album. In order to make it more interesting i added quotes from the song lyrics and other graphics such as a image of the artist which i cut out using Photoshop and transferred onto the background layer. 

Back Cover!!

Image:

The image i have used pictures the artist sitting in a natural setting. The artist is off center which makes it more appealing because it uses the rule of thirds. I changed the opacity to make it faded so the black text stands out more. I wanted both images to be in a natural setting as the song titles are very natural sounding. The artist appears to be in a dream like state staring at the empty space. Keeping the image simple makes the front cover image more eye catching as if if they were both bold it would be to much. 

Text:

The text is a small font and a basic black in order to stand out. On both sides there is a strip which has the artist name and album title on which would go on the side of the CD case. It is postition to the right hand side of teh case to show the background image



Initial ideas (Front):

These are my drafted initial ideas for my albums front cover. I have included brief annotations to point out important aspects of each diagram.

Initial Ideas (Back):

These are the drafted initial ideas for my album back cover. I have included annotation to highlight specific aspects of each idea.

Analysis Of Album Cover:

Rihanna “Loud”:

Image:

The image used for this album cover is of the artist herself. An extreme close up of her face is used, allowing us to see every detail. Her eyes are closed which contrasts with the title of the album which is “Loud” as she doesn’t look like she is anywhere load, it looks more like she is somewhere serene. She is completely flawless in the image and represents the artist as very glamorous but at the same time powerful.

Colour:

The artist is wearing bright red lipstick with red hair to match. The red is very striking and vibrant which immediately catches your eye. Her skin tone against the red really makes it stand out and to an extent a very “LOUD” colour putting emphasis on the title. Also having no background to the picture and there just being black in the spaces where there would be a background makes the “LOUD” red dominate the image.

Text:

There is very minimal text on this cover. Most albums have the name of the artist as well as the name of the album on the front, but on this album there is the title of the product. Using the word “LOUD” for the title makes it memorable because it is only a four letter word, which is in a way better than having a long sentence because it won’t be a big enough hook for the target market. The word itself is in capitols and a thin font which contrasts with the name as it is not bold, but never the less stands out on the background image. 

Back:

Image:

The back cover image features the artist in a more vulnerable state, sitting with her head to the floor and is a mid shot. This completely reverses the impression we got from the front cover. I feel that the designer worked well to balance the vibrant front with the subtlety of the back cover and is good representation of the music featured on the album, as some songs are powerful and others are emotional. The artist is to one side to allow the designers room to put the text and the image has a heavy tint of pink to it.

Colour & Text:

As I said before the image has a heavy pink tint to it, but still has the colours of her clothes and accessories showing through. The text is a slightly darker shade of pink, to make it stand against the background for readers to see clearly and the text goes down the right hand side.  On the bottom is information including record labels and producers of the album, copyright warning and company logos all in white and finally there are two strips to go in the sides of the album one pink and one red, which has both the artist name and album title.

Aloe Blacc“Good Things”:

Front:

Image:

The image is a mid-shot placing the artist in the centre of the cover. There is a slight low angle to the image giving him a sense of authority. He is smartly dress which compliments the smooth blues music featured on the album. The stance he is in makes him look like he is about to do something, like performing etc. The fact he is smartly dressed gives him his own style and will appeal to the target audience.

Colour:

There is not a great deal to talk about when it comes to colour. The colours are not bold but instead have a vintage look to them. His suit is white and summery as are all the colours such as his bright orange tie which stands out against the white. The use of these colours put emphasis on the title “Good Things”.

Text:The text is very simple and basic, the use of the black and bold font is striking against the toned down colours elsewhere on the cover and portrays the importance of having the name of the artist and album stand out on the page.

Back:

Colour & Text:

On this particular back cover there is no image. Instead the back cover is very basic and simple. In my opinion I find the back a bit boring and as if not a lot of effort has gone into it. The background is an off white/grey, which allows the text to stand out. All the text is centralised with the name of the artist name and album title heading the track listing in the same colour and bold font which was featured on the front. The track listings are not in a list but have numbers before each track corresponding to the number that song is on the cd. The rest of the text is copyright information, producers, record labels and logos which is also in black along with all the other text.

Gavin Degraw “Free”:

Front:

Image:

I like this album cover for its simplicity. The artist is shown at a piano to give the audience an idea of what the music may be like on the album, the image is almost a silhouette of the artist which is really nice. It is a long shot with the main focus of the image to the right of the cover. The artist is wearing what look like casual clothes, giving him his own style and portraying a laid back attitude.

Colour & Text:

The artists name is in bold font and coloured black to make it stand out on the white background. The album name is a different font looking more as if it has been written on the cover, also the colour is a turquoise colour which is the same as the tinted shadow the piano player has. The cover is dark but that is broken up by the turquoise and the white, the fact we can’t see the artists face and its very dark creates an element of mystery. Unfortunately I feel this is a bad use of colour on an album cover as it is not very eye catching and bland

Back:

Colour & Text:

The setup of the back cover is interesting, its design is as if it’s been written on paper and then stuck on, with lines and squiggles etc. The background is off white with a dusting of grey in places matching the background colour of the front. Each track name is in bold, black font the same as the artist name on the front and the numbers of the tracks are like the text of the album title on the front. Other information featured on the back includes the promoters, copyright warning, record labels and logos. Similar to the front it is very bland.

Final Treatment:

Final Draft Treatment:

For my music video I have made the decision to use the song “Letters to Angels” written by myself. To start off I wanted to use one of my own original songs as it would different to the type of songs other people would choose and also I understand the song and the lyrics because I wrote it, allowing me to interpret them with a lot more ease. The song focuses around the message that the world is falling apart and can only be saved by angels because humans have become too comfortable with the way the world is. From the start of this project I wanted my overall music video to have meaning and a point to it, rather than it just being a glamorous show piece, Michael Jackson’s song “We are the world” inspired me as its message is one of the strongest portrayed in a written song, which is debatable but that is my opinion. Both the lyrics and the music video relate with one another, each making the other more of powerful. I want to re-create this relation in my music video between both the filmed footage and the recorded song. Through my questionnaire it was made apparent that a linear narrative is the way forward, which allow to me to create a flowing story from the beginning to end instead of being disjointed and inaccessible, for example the video “Telephone” by Lady Gaga has no relation to the song and makes absolutely no sense because she has gone for the humorous type video, although the narrative is still linear making the story easy to follow.  

The video will follow the story of a young man (male protagonist) who is disappointed with how the world has been left to rot while we as a race standby and let it happen, too angry to keep what he feels inside he decides to write it all down in a letter, whilst writing the letter, he then out of the corner of his eye sees a white figure in the distance. Intrigued by who or what it is he follows the white figure which, as he gets closer believes is an angel, mesmerised by this possibility he proceeds to follow her deeper and deeper into the woods. The “angel” then disappears in which he finds her laying on the ground which is covered in dead leaves, still and silent, without hesitation the young man stands beside her and lays down next to her. The “angel” then turns her head to the side, smiles, and nods, turns her head back and closes her eyes, the young man follows and the song ends.

Inspiration for final drafts treatment:

<!--[if !vml]--><!--[endif]-->Rowhill Woods (image):

Where I live I am surrounded by woods which I walk past every day. Having this landscape at my disposal I thought it would be stupid not to use what I have on offer to me. Also as the song I chose was about the natural world “caving in on itself”, it occurred to me that a natural setting was the way forward and that this fitted the bill.

Elektra (Film):

<!--[if !vml]--><!--[endif]-->

This film inspired my music video because of the use of setting. A part of the film is set in a wood where the characters are shown to have a lot of freedom of movement and where an abundance of natural sunlight is used to show the characters. This natural light I want to replicate in my video, seeing as I don’t have the facilities of artificial lighting.

http://www.youtube.com/watch?v=cidNV5-45-A&feature=related

James Morrison “I Won’t Let You Go” (Music Video):

When I watched this music video I really liked how the female character was not stereotyped like in many music videos. Instead she is shown to be very natural and innocent; the white dress also puts emphasis on her innocence as the colour white is seen by many people as a “pure” colour. As the song Is about writing letters to angels I knew that I wanted to show an angel in my video but not a typical angel with a halo and wings as I thought it would take the seriousness out of the video and look tacky. After seeing this I came up with the idea that I would have my angel character in a white dress showing her to be good.

http://www.youtube.com/watch?v=sgRb_lfIZ6A&ob=av2e

Jason Reeves “No Lies” (Music Video):

<!--[if !vml]--><!--[endif]-->This is music is about not telling lies to the person you love. The opening scene shows the artist sitting in a tree writing on a piece of paper to give to the female protagonist nearer the end of the video. The song I used was called letters to angels so after seeing this I thought It would work to have the male protagonist literally writing a letter to an angel, which he will give to the angel he sees. 

http://www.youtube.com/watch?v=2fOFVZmpAoc

Mood Board!!

This is my mood board which reflects the thoughts and feelings represented in my music video and ancillary tasks. As you can see the main thoughts and feelings portrayed are that of a naturlistic atmosphere compiled of images showing woods, trees, sunsets and plants. I tried to include pictures that mix music and nature tgoether such as the CD on the moss. Pictures of guitars represent the style of music that the video is (acoustic) and the sketched guitar i feel shows how music is a craft. One of my favourite images is the one featuring the rose which is surrounded by ash. I think this is a very powerful image as it reflects the message in the song about how the world is dying around the natural world.

Initial Ideas:

Initial Music Video Idea  1:

Song used- Counting Daisies by Tom Johnston

This song whichever way you look at it is a love song; it talks about how two people used to be madly in love and eventually drifted apart and haven’t seen each other since. The lyrics are expressing how the male protagonist doesn’t understand what happened “where did it go, all those memories” this lyric is repeated through a lot of the song, so if I was to develop this idea I would probably base it around a series of flash backs to when the two people were together but always bringing you back down to reality by cutting between the happy, bright memories and the present where the male protagonist will be sitting in his dingy room playing guitar and singing the song, staring Longingly out the window. This song is both uplifting and upsetting so it deals with both the good and bad of love and loosing love. Natural lighting will be used to create the atmosphere I want, especially during the flash backs where filming on a sunny day will be necessary to make the scenes come across as happy and fulfilling for both the character and the audience.

Why didn’t I choose this?

This was the idea that I was originally thinking of using as my final design, until I looked into it more and realise that it wasn’t a suitable expression of my creative ability. Although I would probably find this fun to film and edit, I think in order to show a progression from my AS to A2 I would need to push myself more.

Initial Music Video Idea 2:

Song used- Holiday by Tom Johnston

This song is a lot more up tempo than the other two previous songs, it’s a real summer song and ideally I would want it to be filmed abroad or somewhere sunny, but that is slightly unrealistic. But fortunately if I was to develop this idea I know someone who has a swimming pool, which I feel would be perfect for this song. The song focuses around relaxing and not having any cares in the world. I would probably base most of the video around the pool and teenagers having fun in the pool etc.  I would try and use this video to alter the often negative stereotype of teenagers in England, having fun without having to get drunk or causing trouble. If I developed this idea I would film it as If it was being filmed on a hand held (making it shaky and having the different characters interacting with the camera man/woman) this will give the effect of a home movie. I feel it’s a creative idea but possibly not unique enough and probably something similar has been done before.

Why didn’t I choose this?

It is a good enough concept, but I don’t think it pushes my creativity to its full extent and does not show development from my previous media work so therefore I ruled it out, even though it would have been fun to shoot. The subject of the song is not necessarily what I was looking although it does challenge views and opinions.

Initial Music Video Idea 3:

Song Used- I will not run by Tom Johnston

This song is about two people ignoring their feelings for each other and whose parents don’t want them to be together. Each verse talks about how the more they see each other the more they can’t bare it, which leads to the chorus “my heart is a cage of love, spilling over cause I’ve had enough” showing that he loves this girl so much that all the love he has is overflowing. I would set out this idea with there being the male and female protagonists in the scene sitting next to each other in a classroom, both of them will try not to look at each other and when they do the other won’t see. Throughout the video whenever they try and interact with each other something stops them as if its not meant to be, eventually they both feel that it’s obviously not meant to be until they both have arguments with their parents and storm out and meet each other on a curb and result in them holding hands. I like the idea of putting some of this video in black and white or whenever we see the girl it’s in colour and when we see the boy it’s in black and white to show how they are not as one and when they eventually come together the black and white fades and its complete colour.

Why didn’t I choose this?

Aspects of this idea I really like such as the black and white, and colour being put on two different characters, but I feel that the theme isn’t unique enough as a lot of songs are focused on love or themes around love. The reason I chose this song  to be one of my four was because of the unusual lyrics which I thought I could interpret through different ways, but even by doing this I didn’t think it would be a good representation of my skills.

Initial Music Video Idea 4:

Song Used- Wake Up The Angels by Tom Johnston

This song is about how slowly the world is falling apart, leaving the human race to pick up the pieces which isn’t enough. The lyrics of the song talk about how we need to “wake up the angels”, calling for a higher power to help rebuild and protect us as we are not strong enough.  What I really like about is that the tone is really unusual and has an edgy sound to it; this dark side to the song would come across well if I was to make a music video for it. The music video would begin with a shot of the clear sky at night representing the stillness and peace that is possible, throughout the video I would have a female character completely in white to represent an angel, and she will pass by people without being noticed as if she is invisible to them. The only person that can see her is the main protagonist who will also be lip syncing the song, following the angel as she moves through the woods. The main protagonist will be seen moving through a town which I will contrast with the wood scenes, for example the lighting when the town is shot will be dimmer and a lot duller to represent harshness of the manmade world, but when the audience see shot of the wood with the angel character it will be a lot lighter to represent the beauty of nature and how it’s being destroyed. It will end where the angel and the man are lying on dead leaves next to each other (dead leaves could represent the dyeing world that they lay on top of) where they will close their eyes and the song will end. I think this idea could be developed to be a very creative and unique piece of work. This is the idea i will develop as my final product.

Representation:

Questionnaire-Results:

These are the results of my questionnaire, the results of this research will help me determine the sort of product i will plan and therefore create. Some of the questions featured in the original questionnaire i have not summarized the results of because i felt they were not important.

Questionnaire:

Do you feel a music video should have a message?

Yes                       No

Why?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

75% = Yes, the people i asked believed that in order for a music video to create an impact on the industry it would be a good idea to have a message. A lot of songs become famous because of the associations with a charity resulting in the target audience being attracted to the product. I want my video to have an message to challenge stereotypes and push the boundaries.

What do you think makes a memorable music video and why?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

60% = Thought that in order to create a memorable video you need to push the limits or do something unexpected. Many videos become hits because they do something unusual or feature something that is current or relevant to the specific time, for example music video have started using dialogue at the beginning and end of the video making it into a short film, also some films break up the video with brief dialogue between characters such as "Telephone" by Lady Gaga.

40% = The rest of the people i asked said that in order to make a memorable video you need to break the conventions set by other music videos. I feel my video does just that and therefore will be a breathe of fresh air in the industry.

Do you prefer a Linear or Non-Linear narrative?

Linear                                  Non-Linear 

Why?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

100% = All of the people i asked agreed that a Linear narrative is better than a non-linear. The reason being was that when they watch a video they want it to be quick to access/understand rather than working out whats going on. My video will be in time order (linear) and will have a clear story line so it is easily accessible for the viewer.

Should a music video relate to or represent the lyrics in the song?

Yes                                              No                                                 Does Not Affect Me

Why?

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………...

100% = All of the people i asked agreed that the music video should represent the lyrics in the song because it wouldn't make sense and would put emphasis on the meaning/message. The lyrics of the song i will use will be represented in the music video by using Mis en Scene, Editing and Camera Shots to the best of my ability.

What do you expect to see when you watch a music video?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Those i asked expect to see things like a decent story line (mentioned above as well), the artist featured, narrative, people the song relates to, C.G.I (depending on genre) and set that matches the mood of the song etc. All of the above will be taken into account by myself and will feature in my product. I do not think i will have C.G.I as the specific genre i am focusing on does not require it and also i do not have the facilities.

Would a magazine advert interest you in watching a music video and why?

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

60% = Agreed that a magazine advert would influence them to look into the product because being able to see reviews from other people would make them want to watch it. I will be designing a magazine advert for my music video released onto CD. I will compile another questionnaire to find out what my audience would want.

40% = The rest of the people either didn't read magazines so would not be interested in a magazine advert and also some said that once they saw the advert they would forget about as it would not leave a lasting impression.

Do you think it’s important that an audience can relate to a music video? (Explain)

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

90% = Most people thought that the audience should be able to relate to the video as it will then make the audience feel it includes them rather than just being a product released to make money and therefore making it more memorable. 

10% = Some people said that if the video contains a large amount of eye catching effects or dancing etc then people might not need to relate to it.

What things, if any do you dislike about music videos and would change? (Explain)

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Many people said they disliked how some videos have long intros as they just want the music to start so they can get into the song quicker. A lot of people said that they would get rid of the sexual stereotype of women making them more than just an object. With my video i will break the formed stereotypes that are recognized by audiences.